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6. 21. 2022
Grand Seiko SLGH005 wins Red Dot Design Award 2022 “Best of the Best”
The "White Birch" has been recognized as the “Best of the Best” by the prestigious design competition.

On June 20, 2022, Grand Seiko SLGH005 was awarded the “Best of the Best” at the Red Dot Design Award 2022 competition, in the area of Product Design, by a jury of 48 design experts from 23 countries. Product Design consists of 51 sub-categories specific to fashion, accessories, electric items, furniture, etc. The “Best of the Best” is the highest award given to the best product with groundbreaking design in each category.

The Grand Seiko Hi-Beat 36000 80 Hours

Statement by the jury:

“With its two-dimensionality and the sensual play of light and shadow, this wristwatch succeeds in skillfully reflecting Grand Seiko’s philosophy. Its special feature is the structured dial, which is reminiscent of birch trees and refers to the location of the manufacture. The watch embodies a typical Japanese design that differs from European visual patterns. Based on the historical model, the watch has undergone an impressive evolution, yet appears unchanged and contemporary.”

The award-winning watch was introduced last year to present a new perspective on the brand’s philosophy, The Nature of Time. It is powered by the revolutionary Hi-Beat Caliber 9SA5, which has a precision of +5 to -3 seconds per day and achieves a long power reserve of 80 hours. The precision, power, and slim design of Caliber 9SA5 are the result of the radical re-design of key structures, including an entirely new escapement and free-sprung balance developed in-house.

For details of the award winning watch:

About the Red Dot Design Award

The Red Dot Design Award was founded in 1955, and is internationally recognized as one of the most prestigious competitions in design. Red Dot is run by Design Zentrum Nordrhein Westfalen in Germany, and the award consists of three disciplines: Product Design, Brands & Communication Design, and Design Concept. As for the Product Design award, each entry is evaluated on nine criteria, including degree of innovation, functionality, durability, and symbolic and emotional content. This year, over 7,900 products were submitted by design professionals, companies, and organizations from more than 60 countries worldwide.
For more details of the award:

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