Grand Seiko is delighted to unveil its newly renovated Beverly Hills boutique. Located at 439 North Rodeo Drive, this boutique is a testament to the brand’s rich artistry, innovation, and Japanese design heritage. It promises a one-of-a-kind shopping experience tailored for the most discerning watch enthusiasts and connoisseurs in Los Angeles’ premier shopping corridor.

The newly renovated space features an elegant and contemporary design that reflects Grand Seiko’s brand message, “Alive in Time,” representing its dynamic spirit and desire to push the boundaries of watchmaking.

The boutique’s airy and sophisticated interior, meticulously designed to capture the essence of Japanese aesthetics, is a testament to Grand Seiko’s unwavering commitment to craftsmanship. Throughout the store, designs inspired by a traditional form of Japanese woodwork known as kumiko adorn the newly constructed space. Crafted from light-colored wood, the watch display cases exude a distinctive Japanese quality. Customers can explore the world of Grand Seiko through its collection of luxury timepieces, a testament to the brand’s artistry and innovative spirit.

“With the update to our Beverly Hills boutique, we can better communicate Grand Seiko’s unwavering dedication to precision, craftsmanship, and innovation,” said Brice Le Troadec, President of Grand Seiko Corporation of America (GSA) and Global Strategy Officer, Grand Seiko, at Seiko Watch Corporation. “Los Angeles is significant for our brand as a vibrant and dynamic watch market. The Beverly Hills location is a crucial touchpoint for connecting with our valued customers and showcasing the characteristics that define the brand. We look forward to welcoming enthusiasts and collectors to experience our new boutique’s enhanced look and feel.”

The Grand Seiko Boutique is open Monday through Saturday from 10:00 am to 6:00 pm and Sunday from 12:00 pm to 5:00 pm. For more information, please visit grand-seiko.us.com.