Grand Seiko is pleased to announce the opening of a new boutique in Atlanta in partnership
with REEDS Jewelers, marking a significant milestone for the Japanese luxury watch
manufacturer.

Located at Lennox Square, one of the South’s premier shopping destinations, the new Grand
Seiko boutique celebrates the brand’s rich heritage of artistry, innovation, and Japanese design.
It promises an unparalleled shopping experience for watch enthusiasts and connoisseurs.

The new boutique features an elegant and contemporary design that reflects Grand Seiko’s
brand message, “Alive in Time,” representing the brand’s dynamic spirit and desire to push the
boundaries of watchmaking.

The boutique’s airy and sophisticated interior, meticulously designed to capture the essence of
Japanese aesthetics, is a testament to Grand Seiko’s commitment to craftsmanship.

Throughout the store, designs inspired by a traditional form of Japanese woodwork known as
kumiko adorn the newly constructed space. The watch showcases, crafted from light-colored
wood, exude Grand Seiko’s precision and distinctive Japanese quality. Inside the boutique,
customers are invited to explore the world of Grand Seiko through its collection of luxury
timepieces, a testament to the brand’s artistry and innovative spirit.

“We are delighted to announce the opening of our new Grand Seiko boutique in Atlanta in
partnership with REEDS Jewelers,” said Brice Le Troadec, President of Grand Seiko
Corporation of America (GSA) and Global Strategy Officer, Grand Seiko, at Seiko Watch
Corporation. “This collaboration marks a significant step in our mission to bring Grand Seiko’s
craftsmanship and precision to more watch enthusiasts across the United States. By working
with REEDS Jewelers, a partner who shares our commitment to excellence and customer
satisfaction, we are excited to establish a strong presence in the vibrant city of Atlanta. We look
forward to welcoming our customers and sharing the rich heritage of Grand Seiko with this
dynamic community.”

“REEDS Jewelers is excited to partner with Grand Seiko in Lennox Square. The Atlanta area is
growing, and we look forward to serving customers with beautiful timepieces and a unique
jewelry shopping experience,” said Alan Zimmer, President and CEO of REEDS Jewelers.

This location will also feature a dedicated REEDS Jewelers Boutique in the back of the space,
showcasing an array of diamond bridal and fashion jewelry. In addition, customers can build a
one-of-a-kind engagement ring with a custom design experience and touchscreen display.

The Grand Seiko Boutique at Lennox Square is open Monday through Saturday from 10:00
a.m. to 8:00 p.m. and Sunday from 12:00 p.m. to 6:00 p.m. For more information, please visit
https://www.grand-seiko.com/us-en/.